A Windermere councillor has welcomed an announcement from the Prime Minister, about a government plan to boost tourism across the UK.
David Cameron is forming a new inter-ministerial group, to make sure Britain has the right infrastructure in place to make it more attractive for visitors.
Councillor Ben Berry said: "This is great news to the many families in the North West who rely on our fantastic visitor economy for their livelihoods. I welcome David Cameron's statement, specifically acknowledging how important this industry is outside of London."
The group is to be headed by the Culture Secretary John Whittingdale, and to include ministers from across Government, including the Department for Communities and Local Government, BIS, DEFRA, Home Office, and the Foreign and Commonwealth Office.
Ministers from the Scottish, Welsh and Northern Ireland Governments will also be invited to join the group when relevant.
Mr Cameron also revealed a £1 million ‘Rail for Tourism’ innovation competition, which will call for ideas to transform the travel experience for visitors to the UK and make exploring the UK by rail more attractive to tourists.