An Ulverston Christmas festival's risque Twitter hashtag has got social media talking.
Organisers of the town's festive Dickensian Festival - which is happening this weekend - have been marketing it on Twitter as #dickfest.
The PR people behind it say it was a deliberately light-hearted choice.
Ulverstonians themselves have defended the decision too - after it was lampooned in the national press.
Many say locals call it Dick Fest in everyday conversation.
BELOW: Twitter users in the town generally agreed with the use of #dickfest
The Dickensian celebration focuses on the famed writer's era with a traditional market and free entertainment.
The family friendly event actively encourages people to come in period costume too.
BELOW: Visit Ulverston offers its thoughts on #dickfest
