Cumbria's Fire & Rescue Service is highlighting the importance of people who are deaf or hard of hearing having the right type of smoke alarms in their homes.
They're raising awareness of the issue during Deaf Awareness Week, which runs until the end of the coming weekend.
More than 900,000 people in the UK are severely or profoundly deaf - and wouldn't be able to hear a standard smoke alarm at night.
Mark Ducie, Community Safety Manager, Cumbria Fire and Rescue Service said: “It’s vital that people who are deaf or hard of hearing ensure they have the right smoke alarm technology in their home to protect them – and that they test them regularly, to make sure they work.
“Many people with hearing loss could be at serious risk if they don’t have the right alarm in place. A specialist alarm system provides valuable time to escape from a house blaze. Without it, lives could be lost.
“Anyone unsure about the alarm they need should contact Cumbria Fire and Rescue Service for a free Home Fire Safety Check. We are here to help make sure your home is as fire safe as possible.”