People from around the world are being invited to send a post-card to Kendal to be sold to raise money towards the town’s recovery from devastating floods.
The fund-raising blitz is being organised by the co-operative, Kendal Arts Community, who are using their global network of contacts to attract submissions.
But they emphasise anyone from a world famous artist to a complete beginner can contribute.
All anyone has to do is put their painting, drawing, collage or photograph on one side of a plain postcard, and send to Kendal Flood Relief Fund at Westmorland Shopping Centre, Stricklandgate, Kendal, LA9 4LR.
Visitors, locals and other people who want to donate postcard sized artworks in any other medium can drop them off at the support centre.
They will then be displayed in KAC’s unit at K Village in Lound Road, and on-line at www.facebook.com/kendalartscommunity, from June 11 to June 18, the day of Kendal Summer Arts at the same venue.
As part of the festival, the post-cards will all be sold off for a flat fee of £10, regardless of the artist, famous or unknown, professional or amateur, young or old.
Any postcards left over after the event will go on sale at the Relief Centre.
The post-cards can be signed by the artist or left anonymous.
All the money raised will go towards the cost of helping people recover from the floods.
Cheques will be made payable to Kings Food Bank, which has a separate account for Kendal Flood Releif, which it
has administered since the centre was set up the day after Storm Desmond his on December 5.
Rachel Ellis, who has managed Kendal’s Flood Relief effort from Kendal Town Hall and then the shop in Westmorland Shopping Centre since Storm Desmond struck the town on December 5, 2015, said it's a fantastic idea.
"Cumbria Community Foundation Flood Recovery Appeal announced in March that it had given £2 million to people across the county.
"It has also given £300,000 to community groups to help rebuild and replace sporting equipment and provide practical and emotional support.
"But they now believe they will need more than £9 million to meet the demand, which is expected to last 18 months from the date of the storms, so increased their target to £7 million.
"Kendal was the worst hit with more than 2,000 homes inundated.
"Many householders are still in temporary accommodation or suffering hardship following the floods.
KAC co-ordinator, Zoe Baker, said: “Several artists in Kendal were among those whose homes were affected by the floods, so we understand what a traumatic time it has been.
“We thought the postcard sale was a way of offering practical help and also having fun and boosting creativity.”