Cumbria Tourism has donated £600 to the Great North Air Ambulance Service.
The money has been raised through the "FairBooking" tourism scheme.
The initiative means that local tourism businesses give a small donation to be advertised by FairBooking instead of giving commission to online travel agents.
Mandy Drake, Head of Fundraising at GNAAS said: “The funds donated by these Cumbrian businesses will help to keep our Pride of Cumbria aircraft in the air, and will save lives in the county. We rely solely on the generosity of the public to raise the £4.5m needed to continue to operate every year.”
Cumbria Tourism’s Sue Clarke, who is the manager of the FairBookingUK helpdesk, said: “The tourism industry is worth more than £2 billion to Cumbria’s economy.
“Accommodation providers who use OTA’s are very concerned about the high commission rates they are paying to these often oversees based companies. For example, OTAs can charge anywhere between 15-30% commission of the value of each booking. This not only impacts on local businesses’ profits but also on their ability to support local suppliers. FairBookingUK aims to reduce the amount of commission that accommodation providers pay, helping them to be more profitable so that the local economy can grow stronger.
“Unlike many OTAs, FairBookingUK has a strong ethical dimension and Cumbria Tourism is pleased to support local charities on which visitors depend, this year we are delighted to donate to The Great North Air Ambulance.”