People across Cumbria and Lancashire are being urged to break their silence on organ donation and say 'Yes I Donate' for National Transplant Week.
There are 366 people currently waiting for transplants across the counties, with a third of adults admitting they have never considered donating their organs.
Last year alone, 91 people in the counties had their lives saved or transformed thanks to deceased organ donation.
This year's 'Seven Days To Say Yes I Donate' campaign aims to break down barriers and taboos around organ donation.
The National Transplant Week survey found that as a nation, we are happy to talk about many personal topics, yet we are avoiding conversations that could mean the difference between life and death for someone in need of an organ transplant.
Even among those who want to be organ donors, there is reluctance to talk about the subject - with the key reasons being discomfort around talking about death and not wanting to upset family members.
This can mean many healthy organs that could be donated aren't used.
To find out more and how to get involved in National Transplant Week, click here.