People who chose to train as GPs in Cumbria will get a £20,000 bursary.
The incentive is part of a pilot scheme by NHS England.
There's a national shortage of General Practioners - and that's particularly felt in rural areas.
Last year, a survey of surgeries in Cumbria found some GP vacancies had gone unfilled for more than 2 years.
Dr James Hayton, Emergency Medicine Consultant at West Cumberland Hospital said: “The West Cumberland Hospital team is looking forward to welcoming GP’s and GP trainees who wish to develop an interest in a hospital specialty.
“Once trained, we hope these doctors will lead sustainable integrated teams providing specialist services across primary and secondary care in West Cumbria.”
Dr David Rogers, Medical Director, NHS Cumbria Clinical Commissioning Group, said: “We hope this will encourage more medics at the start of their careers to choose Cumbria as a place to live and train. GPs who live and work here know it is a great place to work and this scheme will encourage GP trainees to discover this for themselves. We know that if people train in an area they are more likely to choose to stay and work there.
“There are various new opportunities for doctors being developed in the county including research opportunities in partnership with UCLAN working alongside colleagues in the acute hospitals to develop more specialist skills or to work within community services.”
Further details of the scheme are listed on the National Recruitment Office website, which also gives existing applicants the chance to switch their preference.