The emergency services are bracing themselves for 'Mad Friday'.
Tonight is the last Friday night out before Christmas - with many workplaces shutting up shop for the festive season.
Cumbria Police say that leads to party-goers overdoing it with alcohol.
The force - alongside the Northwest Ambulance Service - say they always see an increase in call outs to booze-fuelled accidents or violence.
Officers says they won't tolerate disorder; whilst paramedics are pleading with revelers to drink responsibly.
Cumbrian Chief Superintendent Steve Johnson said: “The floods have brought a lot of misery to Cumbria and for those that are able to go out, I want them to have the enjoyable time that they deserve. However, an enjoyable night means a safe night, and we will not tolerate those who spoil the night for others because they cannot control their tempers after a couple of drinks.
“There is no excuse for assaulting someone and if you feel someone is being aggressive or acting unreasonably, you should report it to an officer or security staff rather than turn to violence.
“It is only the minority who become involved in violence and disorder, and I would urge those who have the potential to become aggressive or violent when they get drunk to ‘do the right thing’ and ‘think before they drink'.
“Cumbria is one of the safest places in the country to enjoy a night out and we are committed to keeping it that way. We will therefore be providing extra officers in each area to monitor situations and intervene when they escalate.
“Despite the recent devastation, we want the people of Cumbria to enjoy the festive season. Make sure you celebrate Christmas in a safe and responsible manner rather than starting the New Year with regret."
NWAS Director of Operations, Derek Cartwright explains: “The rise in activity we are seeing throughout the North West region is being replicated all across the country, with many services stating that this is the busiest time they have ever experienced.
“Last Christmas we received a call from a party-goer, knowing full well he was going out drinking, requesting an ambulance to be put on standby for later that the night. This is the kind of behavior and expectations which must change. Ambulances are not mobile first aid providers, we don’t give lifts home when people can’t get a taxi. While we were trying to explain to this caller why we couldn’t provide an ambulance on standby, someone was trying to get through.
“Our ambulance crews are highly trained and skilled clinicians who provide life-saving and emergency medical care and should be treated as such. The Trust needs people to take some responsibility for their own safety during this busy period. We have many cases of mild hyperthermia when people are out drinking – alcohol reduces your body temperature, so wear a coat and wear sensible shoes when going out and make arrangements to get home safely.
“In genuine life-threatening emergencies, time matters. So if people stop and think about drinking this Christmas and take a sensible approach, they can play their part in helping to ensuring ambulance crews are free to attend to vulnerable and very poorly people.
“Come the morning after, it is also important to remember hangovers, headaches and feeling under the weather after a night out can generally be treated in your own home using medicine from your local pharmacist and getting plenty of rest and fluid.”